Best CRM for Real Estate (2026)

CRM platforms suited for real estate agents. Contact management, pipeline, and mobile access.

#1

Pipedrive

The CRM designed to keep you selling

7.8/10
Great

Pipedrive is a sales-focused CRM built by salespeople for salespeople. Features visual pipeline management, activity-based selling methodology, and AI-powered sales assistant.

Lite: $24/moGrowth: $49/moPremium: $79/moUltimate: $99/mo
#2

HubSpot CRM

The free CRM with something for everyone

8.7/10
Great

HubSpot CRM is a full-featured customer relationship management platform offering free core CRM tools alongside paid Sales, Marketing, and Service hubs. Known for its intuitive interface and generous free tier with up to 5 users.

Free: FreeStarter: $20/moProfessional: $100/moEnterprise: $150/mo
#3

Zoho CRM

Work is just a way of life

8.3/10
Great

Zoho CRM provides a comprehensive suite of sales automation, analytics, and multichannel communication tools. Part of the broader Zoho ecosystem with 45+ integrated business apps.

Free: FreeStandard: $20/moProfessional: $35/moEnterprise: $50/moUltimate: $65/mo
#4

Freshsales

Sell smarter and close deals faster

8.1/10
Great

Freshsales by Freshworks is an AI-powered CRM with built-in phone, email, chat, and AI lead scoring. Known for its clean interface, affordable pricing, and Freddy AI assistant.

Free: FreeGrowth: $11/moPro: $47/moEnterprise: $71/mo
#5

Copper

The CRM for Google Workspace

7.1/10
Good

Copper is a CRM that lives inside Google Workspace. Automatically captures contacts and activities from Gmail, Calendar, and Drive. Best for teams heavily invested in the Google ecosystem.

Starter: $12/moBasic: $29/moProfessional: $69/moBusiness: $134/mo