AWeber vs Mailchimp
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose Mailchimp if you need integrations, advanced analytics, or customer journey mapping. Choose AWeber if you want simplicity, more templates (600+ vs 100+), and a more generous free plan. Mailchimp 7.2/10 vs AWeber 6.7/10 — close, but Mailchimp's integration ecosystem (9.0) is its decisive advantage.
AWeber
6.7/10
Good
Ease of Use7.5
Value for Money7
Support8
Features6
Scalability5.5
Integrations6
Mailchimp
7.2/10
Good
Ease of Use7
Value for Money5.5
Support5.5
Features8
Scalability8.5
Integrations9
AWeber and Mailchimp are two of the original email marketing platforms, both over 20 years old. Mailchimp has grown into a massive marketing platform with 300+ integrations and predictive analytics. AWeber has maintained a simpler, more focused approach that appeals to small businesses wanting no-frills reliability.
Feature Comparison
| Feature | AWeber | Mailchimp |
|---|---|---|
| Email Templates | ✓ 600+ templates | ✓ 100+ templates |
| Drag and Drop Editor | ✓ Canva integration | ✓ |
| Automation Workflows | ✓ Behavioral on Plus | ✓ Customer journey builder |
| A/B Testing | ✓ | ✓ Multivariate on Premium |
| Advanced Segmentation | ~ Basic tagging | ✓ Predictive on Standard+ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ | ✓ |
| Built-in CRM | ✗ | ~ Audience dashboard |
| SMS Marketing | ✗ Web push | ✓ US only |
| Transactional Emails | ✗ | ✓ Mandrill add-on |
| API Access | ✓ | ✓ |
| Free Plan Available | ✓ 500 subscribers | ✓ 250 contacts, 500 sends/month |
| Ecommerce Integration | ✓ Shopify, PayPal | ✓ 300+ integrations |
| Webinar Hosting | ✗ | ✗ |
✓ Full support~ Limited✗ Not available
Pricing Comparison
AWeber Pricing
FreeFree
LitePopular$15/mo
$1/mo billed annually
Plus$30/mo
$2/mo billed annually
Mailchimp Pricing
FreeFree
EssentialsPopular$13/mo
Standard$20/mo
Premium$350/mo
FAQ
Which has better customer support?
AWeber scores 8.0 on support versus Mailchimp's 5.5. AWeber provides 24/7 live support on all plans including free. Mailchimp restricts support heavily on lower tiers.