Brevo (Sendinblue) vs Kit (ConvertKit)
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose Brevo if you need multi-channel messaging and CRM alongside email. Choose Kit if you are a creator selling digital products through email sequences. Brevo 7.5/10 vs Kit 7.3/10.
Brevo (Sendinblue)
7.5/10
Great
Ease of Use7
Value for Money8.5
Support6.5
Features8
Scalability7.5
Integrations7
Kit (ConvertKit)
7.3/10
Good
Ease of Use8.5
Value for Money7
Support8
Features6.5
Scalability7
Integrations6.5
Brevo and Kit target different audiences. Brevo is a multi-channel marketing platform with email, SMS, WhatsApp, and CRM for businesses. Kit is a creator-focused email tool with digital product sales. The overlap is narrow — only solo creators who also need SMS might compare them.
Feature Comparison
| Feature | Brevo (Sendinblue) | Kit (ConvertKit) |
|---|---|---|
| Email Templates | ✓ 40+ templates | ~ Minimal, text-focused |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ On Business+ | ✓ |
| A/B Testing | ✓ On Business+ | ~ Subject line only |
| Advanced Segmentation | ✓ | ✓ Tag-based |
| Landing Pages | ✓ On Business+ | ✓ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ | ~ Basic |
| Built-in CRM | ✓ Built-in CRM | ✗ |
| SMS Marketing | ✓ SMS and WhatsApp | ✗ |
| Transactional Emails | ✓ Built-in SMTP | ✗ |
| API Access | ✓ | ✓ |
| Free Plan Available | ✓ 300 emails/day | ✓ 10000 subscribers |
| Ecommerce Integration | ✓ Shopify, PrestaShop | ~ Digital products built-in |
| Webinar Hosting | ✗ | ✗ |
✓ Full support~ Limited✗ Not available
Pricing Comparison
Brevo (Sendinblue) Pricing
FreeFree
StarterPopular$9/mo
$1/mo billed annually
Business$18/mo
$1/mo billed annually
Kit (ConvertKit) Pricing
NewsletterFree
CreatorPopular$29/mo
$2/mo billed annually
Creator Pro$59/mo
$4/mo billed annually
FAQ
Can Kit replace Brevo for business marketing?
Not easily. Kit lacks CRM, SMS marketing, WhatsApp messaging, and transactional email — all areas where Brevo is strong. Kit is purpose-built for creator email, not business marketing.