ActiveCampaign vs Brevo (Sendinblue)
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose ActiveCampaign if automation is your competitive advantage — its workflow builder with 500+ triggers, split actions, and predictive sending is unmatched at this price. Choose Brevo if you need multi-channel messaging (email + SMS + WhatsApp) in one platform and want unlimited contacts on every plan. ActiveCampaign scores 7.7/10 versus Brevo's 7.5/10.
ActiveCampaign
Brevo (Sendinblue)
ActiveCampaign and Brevo are both serious marketing platforms that go beyond basic email. ActiveCampaign leads in automation sophistication with its visual workflow builder. Brevo leads in multi-channel communication with built-in SMS, WhatsApp, and transactional email. Both include CRM functionality, making them direct competitors for businesses that want an integrated marketing and sales stack.
Feature Comparison
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Email Templates | ✓ 250+ templates | ✓ 40+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ Industry-leading | ✓ On Business+ |
| A/B Testing | ✓ Email and automation | ✓ On Business+ |
| Advanced Segmentation | ✓ 500+ triggers | ✓ |
| Landing Pages | ✓ On Plus+ | ✓ On Business+ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ Attribution on Pro+ | ✓ |
| Built-in CRM | ✓ Full CRM on Plus+ | ✓ Built-in CRM |
| SMS Marketing | ✓ On Plus+ | ✓ SMS and WhatsApp |
| Transactional Emails | ✓ Add-on | ✓ Built-in SMTP |
| API Access | ✓ | ✓ |
| Free Plan Available | ✗ 14-day trial only | ✓ 300 emails/day |
| Ecommerce Integration | ✓ Deep Shopify/WooCommerce | ✓ Shopify, PrestaShop |
| Webinar Hosting | ✗ | ✗ |