ActiveCampaign vs GetResponse
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose ActiveCampaign if automation complexity is your top priority — its workflow builder with conditional splits, predictive sending, and machine learning-powered recommendations is the most advanced in this price range. Choose GetResponse if you need webinars integrated into your marketing stack or want better value at the entry level — its free plan (500 contacts) beats ActiveCampaign's 14-day trial. ActiveCampaign edges ahead at 7.7/10 versus 7.6/10, mainly on feature richness (9.0 vs 8.5) and integrations (8.5 vs 7.0).
ActiveCampaign
GetResponse
ActiveCampaign and GetResponse are two of the most feature-rich email marketing platforms available, both offering far more than basic newsletters. ActiveCampaign is known for industry-leading automation with 500+ triggers and a built-in CRM. GetResponse counters with webinar hosting, conversion funnels, and competitive pricing. This is a comparison of two heavyweights — neither is a wrong choice, but each has distinct advantages depending on your use case.
Feature Comparison
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Email Templates | ✓ 250+ templates | ✓ 200+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ Industry-leading | ✓ Visual workflow builder |
| A/B Testing | ✓ Email and automation | ✓ |
| Advanced Segmentation | ✓ 500+ triggers | ✓ |
| Landing Pages | ✓ On Plus+ | ✓ Unlimited on paid |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ Attribution on Pro+ | ✓ |
| Built-in CRM | ✓ Full CRM on Plus+ | ~ Basic CRM |
| SMS Marketing | ✓ On Plus+ | ✓ |
| Transactional Emails | ✓ Add-on | ✓ On Ecommerce plan |
| API Access | ✓ | ✓ |
| Free Plan Available | ✗ 14-day trial only | ~ 14-day trial only, no permanent free plan |
| Ecommerce Integration | ✓ Deep Shopify/WooCommerce | ✓ Shopify, WooCommerce |
| Webinar Hosting | ✗ | ✓ Built-in |