beehiiv vs Mailchimp
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose beehiiv if your newsletter IS your business and you want to monetize through ads, paid subscriptions, and referral growth. Choose Mailchimp if email is one channel among many and you need broad integrations with your existing tools. beehiiv 7.4/10 vs Mailchimp 7.2/10.
beehiiv
7.4/10
Good
Ease of Use8
Value for Money8.5
Support7
Features7
Scalability8
Integrations5.5
Mailchimp
7.2/10
Good
Ease of Use7
Value for Money5.5
Support5.5
Features8
Scalability8.5
Integrations9
beehiiv and Mailchimp take opposite approaches to email. Mailchimp is a marketing-first platform — you build campaigns to sell products. beehiiv is a content-first platform — you build a publication to grow an audience. Mailchimp has 300+ integrations and massive brand recognition. beehiiv has modern growth tools like referral programs and built-in ad revenue.
Feature Comparison
| Feature | beehiiv | Mailchimp |
|---|---|---|
| Email Templates | ✓ | ✓ 100+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ~ Basic sequences | ✓ Customer journey builder |
| A/B Testing | ✓ | ✓ Multivariate on Premium |
| Advanced Segmentation | ✓ | ✓ Predictive on Standard+ |
| Landing Pages | ✓ Website builder | ✓ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ Revenue tracking | ✓ |
| Built-in CRM | ✗ | ~ Audience dashboard |
| SMS Marketing | ✗ | ✓ US only |
| Transactional Emails | ✗ | ✓ Mandrill add-on |
| API Access | ✓ On Scale plan | ✓ |
| Free Plan Available | ✓ 2500 subscribers | ✓ 250 contacts, 500 sends/month |
| Ecommerce Integration | ~ Premium subscriptions | ✓ 300+ integrations |
| Webinar Hosting | ✗ | ✗ |
✓ Full support~ Limited✗ Not available
Pricing Comparison
beehiiv Pricing
EnterpriseCustom
LaunchFree
ScalePopular$43/mo
$43/mo billed annually
Max$96/mo
$96/mo billed annually
Mailchimp Pricing
FreeFree
EssentialsPopular$13/mo
Standard$20/mo
Premium$350/mo
FAQ
Is beehiiv replacing Mailchimp for newsletters?
For pure newsletter creators, yes — beehiiv's referral programs, native monetization, and publication features outclass Mailchimp. But for businesses using email as a marketing channel, Mailchimp's ecosystem remains stronger.