beehiiv vs Mailchimp

Updated 2026 — Side-by-side comparison of features, pricing, and scores.

Quick Verdict

Choose beehiiv if your newsletter IS your business and you want to monetize through ads, paid subscriptions, and referral growth. Choose Mailchimp if email is one channel among many and you need broad integrations with your existing tools. beehiiv 7.4/10 vs Mailchimp 7.2/10.

beehiiv

7.4/10
Good
Ease of Use8
Value for Money8.5
Support7
Features7
Scalability8
Integrations5.5

Mailchimp

7.2/10
Good
Ease of Use7
Value for Money5.5
Support5.5
Features8
Scalability8.5
Integrations9

beehiiv and Mailchimp take opposite approaches to email. Mailchimp is a marketing-first platform — you build campaigns to sell products. beehiiv is a content-first platform — you build a publication to grow an audience. Mailchimp has 300+ integrations and massive brand recognition. beehiiv has modern growth tools like referral programs and built-in ad revenue.

Feature Comparison

FeaturebeehiivMailchimp
Email Templates
100+ templates
Drag and Drop Editor
Automation Workflows~
Basic sequences
Customer journey builder
A/B Testing
Multivariate on Premium
Advanced Segmentation
Predictive on Standard+
Landing Pages
Website builder
Signup Forms
Analytics and Reporting
Revenue tracking
Built-in CRM~
Audience dashboard
SMS Marketing
US only
Transactional Emails
Mandrill add-on
API Access
On Scale plan
Free Plan Available
2500 subscribers
250 contacts, 500 sends/month
Ecommerce Integration~
Premium subscriptions
300+ integrations
Webinar Hosting
Full support~ Limited Not available

Pricing Comparison

beehiiv Pricing

EnterpriseCustom
LaunchFree
ScalePopular$43/mo
$43/mo billed annually
Max$96/mo
$96/mo billed annually

Mailchimp Pricing

FreeFree
EssentialsPopular$13/mo
Standard$20/mo
Premium$350/mo

FAQ

Is beehiiv replacing Mailchimp for newsletters?
For pure newsletter creators, yes — beehiiv's referral programs, native monetization, and publication features outclass Mailchimp. But for businesses using email as a marketing channel, Mailchimp's ecosystem remains stronger.

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