Brevo (Sendinblue) vs Drip
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose Drip for dedicated ecommerce email with deep Shopify integration and purchase behavior automation. Choose Brevo if you want email + SMS + transactional emails in one platform at a lower price. Brevo 7.5/10 vs Drip 7.0/10.
Brevo (Sendinblue)
7.5/10
Great
Ease of Use7
Value for Money8.5
Support6.5
Features8
Scalability7.5
Integrations7
Drip
7/10
Good
Ease of Use7
Value for Money6
Support7
Features7.5
Scalability7
Integrations7.5
Brevo and Drip both handle transactional scenarios but differently. Brevo is a generalist marketing platform with built-in SMTP for transactional emails. Drip is an ecommerce specialist with revenue attribution. Online stores choosing between them are weighing breadth (Brevo) against ecommerce depth (Drip).
Feature Comparison
| Feature | Brevo (Sendinblue) | Drip |
|---|---|---|
| Email Templates | ✓ 40+ templates | ✓ Ecommerce-focused |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ On Business+ | ✓ Visual workflow |
| A/B Testing | ✓ On Business+ | ✓ |
| Advanced Segmentation | ✓ | ✓ Purchase behavior |
| Landing Pages | ✓ On Business+ | ✗ |
| Signup Forms | ✓ | ✓ Popups |
| Analytics and Reporting | ✓ | ✓ Revenue attribution |
| Built-in CRM | ✓ Built-in CRM | ~ Ecommerce CRM |
| SMS Marketing | ✓ SMS and WhatsApp | ✓ |
| Transactional Emails | ✓ Built-in SMTP | ✗ |
| API Access | ✓ | ✓ |
| Free Plan Available | ✓ 300 emails/day | ✗ 14-day trial |
| Ecommerce Integration | ✓ Shopify, PrestaShop | ✓ Deep Shopify/WooCommerce |
| Webinar Hosting | ✗ | ✗ |
✓ Full support~ Limited✗ Not available
Pricing Comparison
Brevo (Sendinblue) Pricing
FreeFree
StarterPopular$9/mo
$1/mo billed annually
Business$18/mo
$1/mo billed annually
Drip Pricing
StandardPopular$39/mo
$3/mo billed annually
FAQ
Which is better for Shopify stores?
Drip. Its native Shopify integration pulls in purchase data, browsing behavior, and enables revenue-based automation that Brevo cannot match. Brevo's Shopify integration is more basic.