Carrd vs Instapage
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Carrd
6.1/10
Good
Ease of Use9.5
Value for Money9.5
Support5.5
Features4.5
Scalability4
Integrations3.5
Instapage
8.1/10
Great
Ease of Use8
Value for Money6
Support8
Features9
Scalability9
Integrations8.5
Feature Comparison
| Feature | Carrd | Instapage |
|---|---|---|
| Drag & Drop Builder | ~ Section-based builder, not full drag-and-drop | ✓ Pixel-perfect drag-and-drop with Instablocks |
| A/B Testing | ✗ No A/B testing | ✓ Server-side A/B testing with heatmaps on Optimize+ |
| Templates | ✓ Dozens of clean, minimal templates | ✓ 500+ templates across industries |
| Custom Domains | ✓ Custom domains on Pro plans | ✓ Custom domains on all paid plans |
| Mobile Responsive | ✓ Fully responsive by default | ✓ Responsive + AMP page support |
| Popup Builder | ✗ No popup builder | ✗ No built-in popup builder |
| Analytics | ~ Google Analytics integration on Pro, no built-in | ✓ Built-in analytics with heatmaps on Optimize+ |
| Integrations | ~ Limited: forms, embeds, Google Analytics | ✓ Salesforce, Marketo, HubSpot, Zapier, 120+ |
| Form Builder | ✓ Forms with file uploads on Pro Standard+ | ✓ Multi-step forms with hidden fields |
| SEO Tools | ~ Basic meta tags and OG settings | ✓ Meta tags, canonical URLs, AMP for speed |
| Dynamic Text Replacement | ✗ Not available | ✓ DTR for ad-to-page message matching |
| Countdown Timers | ✓ Countdown timer widget on Pro | ✓ Countdown timer widgets |
| Free Plan | ✓ Free plan with 3 sites | ✗ No free plan, 14-day free trial |
| SSL & Hosting | ✓ Free SSL and hosting on all plans | ✓ SSL and hosting included on all plans |
| Team Collaboration | ✗ Single-user only | ✓ Real-time visual collaboration and commenting |
✓ Full support~ Limited✗ Not available
Pricing Comparison
Carrd Pricing
Pro LiteCustom
Pro StandardPopularCustom
Pro PlusCustom
FreeFree
Instapage Pricing
Create$99/mo
$79/mo billed annually
OptimizePopular$199/mo
$159/mo billed annually
Scale$299/mo
FAQ
Is Carrd or Instapage better?
It depends on your needs. Carrd scores 6.1/10 overall while Instapage scores 8.1/10. Compare the detailed feature matrix above to find the best fit.