ClickFunnels vs Instapage
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
ClickFunnels
7.2/10
Good
Ease of Use7
Value for Money5.5
Support7.5
Features8.5
Scalability7.5
Integrations7
Instapage
8.1/10
Great
Ease of Use8
Value for Money6
Support8
Features9
Scalability9
Integrations8.5
Feature Comparison
| Feature | ClickFunnels | Instapage |
|---|---|---|
| Drag & Drop Builder | ✓ Drag-and-drop funnel and page editor | ✓ Pixel-perfect drag-and-drop with Instablocks |
| A/B Testing | ✓ A/B split testing on all plans | ✓ Server-side A/B testing with heatmaps on Optimize+ |
| Templates | ✓ Funnel templates for sales, opt-in, webinar flows | ✓ 500+ templates across industries |
| Custom Domains | ✓ 3 to 10 custom domains | ✓ Custom domains on all paid plans |
| Mobile Responsive | ✓ Responsive pages with mobile preview | ✓ Responsive + AMP page support |
| Popup Builder | ✓ Popups and opt-in forms built in | ✗ No built-in popup builder |
| Analytics | ✓ Funnel analytics and conversion tracking | ✓ Built-in analytics with heatmaps on Optimize+ |
| Integrations | ✓ Stripe, PayPal, Zapier, email platforms | ✓ Salesforce, Marketo, HubSpot, Zapier, 120+ |
| Form Builder | ✓ Order forms, opt-in forms, survey forms | ✓ Multi-step forms with hidden fields |
| SEO Tools | ~ Basic meta tags, not SEO-focused | ✓ Meta tags, canonical URLs, AMP for speed |
| Dynamic Text Replacement | ✗ Not available natively | ✓ DTR for ad-to-page message matching |
| Countdown Timers | ✓ Countdown and urgency elements | ✓ Countdown timer widgets |
| Free Plan | ✗ No free plan, 14-day free trial | ✗ No free plan, 14-day free trial |
| SSL & Hosting | ✓ Free SSL and hosting included | ✓ SSL and hosting included on all plans |
| Team Collaboration | ✓ Multiple users on Pro plan | ✓ Real-time visual collaboration and commenting |
✓ Full support~ Limited✗ Not available
Pricing Comparison
ClickFunnels Pricing
Startup$97/mo
$69/mo billed annually
ProPopular$297/mo
$199/mo billed annually
Instapage Pricing
Create$99/mo
$79/mo billed annually
OptimizePopular$199/mo
$159/mo billed annually
Scale$299/mo
FAQ
Is ClickFunnels or Instapage better?
It depends on your needs. ClickFunnels scores 7.2/10 overall while Instapage scores 8.1/10. Compare the detailed feature matrix above to find the best fit.