Brevo (Sendinblue) vs Mailchimp
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose Brevo if you have a large contact database but moderate sending volume — its unlimited contacts on all plans (even free) is a massive cost advantage over Mailchimp, which charges $350/mo for 10,000+ contacts. Brevo's built-in CRM and multi-channel messaging (SMS, WhatsApp) also eliminate the need for additional tools. Choose Mailchimp if you need the widest integration ecosystem (300+ apps) or if your team is already comfortable with its interface. Brevo scores 7.5/10 versus Mailchimp's 7.2/10 overall, with the biggest advantage being value for money (8.5 vs 5.5).
Brevo (Sendinblue)
Mailchimp
Brevo (formerly Sendinblue) and Mailchimp are both mainstream email marketing platforms, but their pricing models and strengths diverge significantly. Mailchimp charges based on subscriber count, while Brevo charges based on email volume with unlimited contacts on every plan — including the free tier. This fundamental difference makes Brevo dramatically cheaper for businesses with large contact lists who send infrequently. Brevo also includes built-in CRM, SMS, and WhatsApp marketing that Mailchimp charges extra for.
Feature Comparison
| Feature | Brevo (Sendinblue) | Mailchimp |
|---|---|---|
| Email Templates | ✓ 40+ templates | ✓ 100+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ On Business+ | ✓ Customer journey builder |
| A/B Testing | ✓ On Business+ | ✓ Multivariate on Premium |
| Advanced Segmentation | ✓ | ✓ Predictive on Standard+ |
| Landing Pages | ✓ On Business+ | ✓ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ | ✓ |
| Built-in CRM | ✓ Built-in CRM | ~ Audience dashboard |
| SMS Marketing | ✓ SMS and WhatsApp | ✓ US only |
| Transactional Emails | ✓ Built-in SMTP | ✓ Mandrill add-on |
| API Access | ✓ | ✓ |
| Free Plan Available | ✓ 300 emails/day | ✓ 250 contacts, 500 sends/month |
| Ecommerce Integration | ✓ Shopify, PrestaShop | ✓ 300+ integrations |
| Webinar Hosting | ✗ | ✗ |