Close vs Salesforce

Updated 2026 — Side-by-side comparison of features, pricing, and scores.

Quick Verdict

Salesforce is the enterprise standard with unlimited customization. Close is purpose-built for inside sales teams. Choose Salesforce for enterprise scale; choose Close for lean inside sales teams prioritizing calling efficiency.

Close

7.3/10

Good

Ease of Use8

Value for Money7

Support8.5

Features7.5

Scalability6.5

Integrations6

Salesforce

8.1/10

Great

Ease of Use6.5

Value for Money6

Support7.5

Features9.5

Scalability10

Integrations10

Try Close Try Salesforce

Salesforce and Close sit at different points on the CRM spectrum. Salesforce offers unmatched customization, AppExchange (7,000+ apps), and Agentforce AI for enterprise organizations. Close is built specifically for inside sales with built-in calling, SMS, and email sequences. Salesforce starts at $25/user/month; Close at $19/user/month.

Feature Comparison

Feature	Close	Salesforce
Contact Management	✓ Smart views & filters	✓ Industry-leading contact management
Deal Pipeline	✓ Multiple pipelines on Essentials+	✓ Highly customizable pipelines
Lead Scoring	✗ Not available	✓ Einstein AI lead scoring
Email Integration	✓ Built-in email with tracking	✓ Gmail, Outlook, and native email
Workflow Automation	✓ Growth plan and above	✓ Flow Builder automation
Built-in Calling	✓ Built-in calling + Power/Predictive Dialer	~ Via Salesforce Dialer add-on
Reporting & Dashboards	✓ Sales reports & leaderboards	✓ Advanced analytics & AI
Mobile App	✓ iOS & Android	✓ Full-featured mobile app
API Access	✓ REST API	✓ REST & SOAP APIs
AI Features	✓ Chloe AI + AI Email Assistant	✓ Agentforce / Einstein AI
Territory Management	✗ Not available	✓ Enterprise and above
Sales Forecasting	✗ Not available	✓ AI-powered forecasting
Free Plan Available	✗ 14-day trial only	✓ Free Suite for 2 users
Custom Fields	✓ Custom fields & activities	✓ Extensive custom objects
Third-Party Integrations	✓ Zapier + native integrations	✓ 7,000+ AppExchange apps