Copper vs Insightly

Updated 2026 — Side-by-side comparison of features, pricing, and scores.

Quick Verdict

Insightly offers more power with project management, workflow automation, and AI Copilot. Copper wins for Google Workspace integration. Choose Insightly for CRM+project delivery; choose Copper for Gmail-native teams.

Copper

7.1/10

Good

Ease of Use8.5

Value for Money7

Support7

Features6.5

Scalability6

Integrations7.5

Insightly

6.9/10

Good

Ease of Use7

Value for Money7

Support6.5

Features7.5

Scalability7

Integrations6.5

Try Copper Try Insightly

Copper and Insightly both serve mid-market teams but take different approaches. Copper focuses on Google Workspace integration with automatic contact capture. Insightly combines CRM with project delivery, relationship linking, and AI Copilot. Insightly starts at $29/user/month; Copper at $12/seat/month.

Feature Comparison

Feature	Copper	Insightly
Contact Management	✓ Auto-capture from Google Workspace	✓ Relationship linking
Deal Pipeline	✓ Visual pipeline management	✓ Customizable pipelines
Lead Scoring	✗ Not available	~ Basic scoring via rules
Email Integration	✓ Deep Gmail integration	✓ Gmail & Outlook sync
Workflow Automation	✓ Professional plan and above	✓ Professional plan and above
Built-in Calling	✗ Not available	✗ Not available
Reporting & Dashboards	✓ Custom reports on Professional+	✓ Insight cards & dashboards
Mobile App	✓ iOS & Android	✓ iOS & Android
API Access	✓ REST API	✓ REST API
AI Features	✗ No AI features	✓ AI Copilot on Professional+
Territory Management	✗ Not available	✗ Not available
Sales Forecasting	~ Basic forecasting on Business	~ Basic pipeline reports
Free Plan Available	✗ 14-day trial only	✗ 14-day trial only
Custom Fields	✓ Custom fields on all plans	✓ Up to 200 custom fields
Third-Party Integrations	✓ Google Workspace + Zapier	✓ AppConnect integration platform