Copper vs HubSpot CRM
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
HubSpot CRM is far more feature-rich with marketing automation and 1,500+ integrations. Copper excels only for Google Workspace teams wanting frictionless Gmail integration. Choose HubSpot for an all-in-one platform; choose Copper for pure Gmail CRM.
Copper
7.1/10
Good
Ease of Use8.5
Value for Money7
Support7
Features6.5
Scalability6
Integrations7.5
HubSpot CRM
8.7/10
Great
Ease of Use9
Value for Money7.5
Support8.5
Features9
Scalability8.5
Integrations9.5
HubSpot CRM and Copper serve overlapping markets but differ vastly in scope. HubSpot is a complete business platform with CRM, marketing, service, and content tools. Copper is a focused CRM designed to live inside Google Workspace. HubSpot offers a more generous free plan (5 users); Copper has no free tier.
Feature Comparison
| Feature | Copper | HubSpot CRM |
|---|---|---|
| Contact Management | ✓ Auto-capture from Google Workspace | ✓ Unlimited contacts on all plans |
| Deal Pipeline | ✓ Visual pipeline management | ✓ Visual drag-and-drop pipeline |
| Lead Scoring | ✗ Not available | ✓ Predictive scoring on Enterprise |
| Email Integration | ✓ Deep Gmail integration | ✓ Gmail & Outlook sync |
| Workflow Automation | ✓ Professional plan and above | ✓ Starter and above |
| Built-in Calling | ✗ Not available | ~ Limited minutes on free plan |
| Reporting & Dashboards | ✓ Custom reports on Professional+ | ✓ Custom reports on Professional+ |
| Mobile App | ✓ iOS & Android | ✓ iOS & Android |
| API Access | ✓ REST API | ✓ RESTful API |
| AI Features | ✗ No AI features | ✓ ChatSpot AI assistant |
| Territory Management | ✗ Not available | ✗ Not natively supported |
| Sales Forecasting | ~ Basic forecasting on Business | ✓ Professional and above |
| Free Plan Available | ✗ 14-day trial only | ✓ Free for up to 5 users |
| Custom Fields | ✓ Custom fields on all plans | ✓ Unlimited on paid plans |
| Third-Party Integrations | ✓ Google Workspace + Zapier | ✓ 1,500+ integrations |
✓ Full support~ Limited✗ Not available
Pricing Comparison
Copper Pricing
Starter$12/mo
$9/mo billed annually
Basic$29/mo
$23/mo billed annually
ProfessionalPopular$69/mo
$59/mo billed annually
Business$134/mo
$99/mo billed annually
HubSpot CRM Pricing
FreeFree
StarterPopular$20/mo
$15/mo billed annually
Professional$100/mo
$90/mo billed annually
Enterprise$150/mo
$135/mo billed annually
FAQ
Is Copper or HubSpot CRM better?
It depends on your needs. Copper scores 7.1/10 overall while HubSpot CRM scores 8.7/10. Compare the detailed feature matrix above to find the best fit.