Drip vs Mailchimp
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose Drip if ecommerce email is your primary revenue driver and you need advanced purchase-behavior automation. Choose Mailchimp if you need a simpler, more affordable starting point with wider integrations. Mailchimp 7.2/10 vs Drip 7.0/10.
Drip
7/10
Good
Ease of Use7
Value for Money6
Support7
Features7.5
Scalability7
Integrations7.5
Mailchimp
7.2/10
Good
Ease of Use7
Value for Money5.5
Support5.5
Features8
Scalability8.5
Integrations9
Drip and Mailchimp both serve ecommerce businesses, but at different levels. Mailchimp is the mainstream choice with broad integrations and an easy interface. Drip is the specialist with deeper ecommerce automation, revenue attribution, and purchase-behavior triggers that Mailchimp cannot match.
Feature Comparison
| Feature | Drip | Mailchimp |
|---|---|---|
| Email Templates | ✓ Ecommerce-focused | ✓ 100+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ Visual workflow | ✓ Customer journey builder |
| A/B Testing | ✓ | ✓ Multivariate on Premium |
| Advanced Segmentation | ✓ Purchase behavior | ✓ Predictive on Standard+ |
| Landing Pages | ✗ | ✓ |
| Signup Forms | ✓ Popups | ✓ |
| Analytics and Reporting | ✓ Revenue attribution | ✓ |
| Built-in CRM | ~ Ecommerce CRM | ~ Audience dashboard |
| SMS Marketing | ✓ | ✓ US only |
| Transactional Emails | ✗ | ✓ Mandrill add-on |
| API Access | ✓ | ✓ |
| Free Plan Available | ✗ 14-day trial | ✓ 250 contacts, 500 sends/month |
| Ecommerce Integration | ✓ Deep Shopify/WooCommerce | ✓ 300+ integrations |
| Webinar Hosting | ✗ | ✗ |
✓ Full support~ Limited✗ Not available
Pricing Comparison
Drip Pricing
StandardPopular$39/mo
$3/mo billed annually
Mailchimp Pricing
FreeFree
EssentialsPopular$13/mo
Standard$20/mo
Premium$350/mo
FAQ
Is Drip worth the price premium over Mailchimp?
Drip starts at $39/mo vs Mailchimp's $13/mo. The premium buys you deeper ecommerce integrations and revenue attribution. If your store generates $10K+/mo, Drip's insights typically justify the cost.