GetResponse vs Mailchimp
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose GetResponse if you want an all-in-one marketing suite with webinars and funnels included. Its Starter plan at $19/mo includes unlimited newsletters and a landing page builder, while Mailchimp's comparable Essentials plan at $13/mo limits sends to 10x your contact count. Choose Mailchimp if your priority is integrating with a large ecosystem of third-party tools — its 300+ native integrations are unmatched. For pure email marketing value, GetResponse scores 7.6/10 overall versus Mailchimp's 7.2/10, largely thanks to better value for money (8.0 vs 5.5).
GetResponse
Mailchimp
GetResponse and Mailchimp are two of the longest-running email marketing platforms. While Mailchimp has become the household name with over 300 integrations, GetResponse has built a feature-rich alternative that includes webinars, conversion funnels, and marketing automation. GetResponse's Starter plan begins at $19/mo versus Mailchimp's Essentials at $13/mo, but GetResponse includes more automation features at the base tier.
Feature Comparison
| Feature | GetResponse | Mailchimp |
|---|---|---|
| Email Templates | ✓ 200+ templates | ✓ 100+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ Visual workflow builder | ✓ Customer journey builder |
| A/B Testing | ✓ | ✓ Multivariate on Premium |
| Advanced Segmentation | ✓ | ✓ Predictive on Standard+ |
| Landing Pages | ✓ Unlimited on paid | ✓ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ | ✓ |
| Built-in CRM | ~ Basic CRM | ~ Audience dashboard |
| SMS Marketing | ✓ | ✓ US only |
| Transactional Emails | ✓ On Ecommerce plan | ✓ Mandrill add-on |
| API Access | ✓ | ✓ |
| Free Plan Available | ~ 14-day trial only, no permanent free plan | ✓ 250 contacts, 500 sends/month |
| Ecommerce Integration | ✓ Shopify, WooCommerce | ✓ 300+ integrations |
| Webinar Hosting | ✓ Built-in | ✗ |