HubSpot CRM vs Insightly
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
HubSpot is the more complete platform with marketing automation and massive ecosystem. Insightly uniquely bridges CRM and project management. Choose HubSpot for all-in-one business platform; choose Insightly for sales-to-project-delivery workflows.
HubSpot CRM
8.7/10
Great
Ease of Use9
Value for Money7.5
Support8.5
Features9
Scalability8.5
Integrations9.5
Insightly
6.9/10
Good
Ease of Use7
Value for Money7
Support6.5
Features7.5
Scalability7
Integrations6.5
HubSpot CRM and Insightly serve mid-market businesses differently. HubSpot offers a complete platform with marketing, sales, service, and 1,500+ integrations. Insightly combines CRM with project delivery and relationship linking. HubSpot free supports 5 users; Insightly starts at $29/user/month with a 14-day trial.
Feature Comparison
| Feature | HubSpot CRM | Insightly |
|---|---|---|
| Contact Management | ✓ Unlimited contacts on all plans | ✓ Relationship linking |
| Deal Pipeline | ✓ Visual drag-and-drop pipeline | ✓ Customizable pipelines |
| Lead Scoring | ✓ Predictive scoring on Enterprise | ~ Basic scoring via rules |
| Email Integration | ✓ Gmail & Outlook sync | ✓ Gmail & Outlook sync |
| Workflow Automation | ✓ Starter and above | ✓ Professional plan and above |
| Built-in Calling | ~ Limited minutes on free plan | ✗ Not available |
| Reporting & Dashboards | ✓ Custom reports on Professional+ | ✓ Insight cards & dashboards |
| Mobile App | ✓ iOS & Android | ✓ iOS & Android |
| API Access | ✓ RESTful API | ✓ REST API |
| AI Features | ✓ ChatSpot AI assistant | ✓ AI Copilot on Professional+ |
| Territory Management | ✗ Not natively supported | ✗ Not available |
| Sales Forecasting | ✓ Professional and above | ~ Basic pipeline reports |
| Free Plan Available | ✓ Free for up to 5 users | ✗ 14-day trial only |
| Custom Fields | ✓ Unlimited on paid plans | ✓ Up to 200 custom fields |
| Third-Party Integrations | ✓ 1,500+ integrations | ✓ AppConnect integration platform |
✓ Full support~ Limited✗ Not available
Pricing Comparison
HubSpot CRM Pricing
FreeFree
StarterPopular$20/mo
$15/mo billed annually
Professional$100/mo
$90/mo billed annually
Enterprise$150/mo
$135/mo billed annually
Insightly Pricing
Plus$29/mo
$29/mo billed annually
ProfessionalPopular$49/mo
$49/mo billed annually
Enterprise$99/mo
$99/mo billed annually
FAQ
Is HubSpot CRM or Insightly better?
It depends on your needs. HubSpot CRM scores 8.7/10 overall while Insightly scores 6.9/10. Compare the detailed feature matrix above to find the best fit.