HubSpot Landing Pages vs Unbounce
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
HubSpot Landing Pages
8.1/10
Great
Ease of Use7.5
Value for Money5
Support8.5
Features8.5
Scalability9.5
Integrations9.5
Unbounce
8.2/10
Great
Ease of Use8.5
Value for Money6.5
Support8
Features9
Scalability8.5
Integrations8.5
Feature Comparison
| Feature | HubSpot Landing Pages | Unbounce |
|---|---|---|
| Drag & Drop Builder | ✓ Drag-and-drop editor with modules | ✓ Classic builder + Smart Builder with AI suggestions |
| A/B Testing | ✓ A/B testing on Professional+ | ✓ Unlimited A/B testing on Experiment+, Smart Traffic AI |
| Templates | ✓ Marketplace templates + custom modules | ✓ 100+ high-converting templates |
| Custom Domains | ✓ Custom domains on all plans | ✓ 1 to 15+ domains depending on plan |
| Mobile Responsive | ✓ Responsive design with preview | ✓ Auto-responsive with mobile-specific editing |
| Popup Builder | ✓ Pop-up forms and lead flows | ✓ Popups and sticky bars on all plans |
| Analytics | ✓ Deep analytics with CRM attribution | ✓ Real-time conversion analytics |
| Integrations | ✓ 1,500+ integrations via HubSpot ecosystem | ✓ Zapier, HubSpot, Mailchimp, Salesforce, 100+ |
| Form Builder | ✓ Smart forms with progressive profiling | ✓ Multi-step forms with conditional logic |
| SEO Tools | ✓ SEO recommendations and topic clusters on Professional+ | ✓ Meta tags, custom URLs, page speed optimization |
| Dynamic Text Replacement | ✓ Smart content personalization by contact attributes | ✓ DTR on Experiment+ for PPC personalization |
| Countdown Timers | ~ Via custom modules or marketplace add-ons | ✓ Countdown widgets available |
| Free Plan | ✓ Free tools with HubSpot branding | ✗ No free plan, 14-day free trial |
| SSL & Hosting | ✓ SSL and hosting included on all plans | ✓ Included SSL and hosting on all plans |
| Team Collaboration | ✓ Multi-user with role permissions | ✓ Multi-user access and client sub-accounts |
✓ Full support~ Limited✗ Not available
Pricing Comparison
HubSpot Landing Pages Pricing
Free ToolsFree
Starter$20/mo
$18/mo billed annually
ProfessionalPopular$890/mo
$800/mo billed annually
Enterprise$3600/mo
Unbounce Pricing
Build$99/mo
$74/mo billed annually
ExperimentPopular$149/mo
$119/mo billed annually
Optimize$249/mo
$199/mo billed annually
Concierge$649/mo
$519/mo billed annually
FAQ
Is HubSpot Landing Pages or Unbounce better?
It depends on your needs. HubSpot Landing Pages scores 8.1/10 overall while Unbounce scores 8.2/10. Compare the detailed feature matrix above to find the best fit.