Insightly vs Zoho CRM
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Zoho CRM offers more features and better value with its 45+ app ecosystem and free plan. Insightly is better for project delivery workflows. Choose Zoho for comprehensive CRM; choose Insightly for CRM+project management.
Insightly
6.9/10
Good
Ease of Use7
Value for Money7
Support6.5
Features7.5
Scalability7
Integrations6.5
Zoho CRM
8.3/10
Great
Ease of Use7.5
Value for Money9
Support7
Features9
Scalability8.5
Integrations8.5
Zoho CRM and Insightly both target mid-market businesses. Zoho offers a comprehensive feature set with Zia AI, Blueprint automation, and 45+ integrated apps at $14-52/user/month. Insightly combines CRM with project delivery at $29-99/user/month. Zoho has a free plan; Insightly offers only a 14-day trial.
Feature Comparison
| Feature | Insightly | Zoho CRM |
|---|---|---|
| Contact Management | ✓ Relationship linking | ✓ Comprehensive contact & account management |
| Deal Pipeline | ✓ Customizable pipelines | ✓ Multiple pipelines |
| Lead Scoring | ~ Basic scoring via rules | ✓ AI scoring on Enterprise+ |
| Email Integration | ✓ Gmail & Outlook sync | ✓ Built-in email + Zoho Mail |
| Workflow Automation | ✓ Professional plan and above | ✓ Blueprint process automation |
| Built-in Calling | ✗ Not available | ✓ Zoho PhoneBridge integration |
| Reporting & Dashboards | ✓ Insight cards & dashboards | ✓ Advanced analytics on Ultimate |
| Mobile App | ✓ iOS & Android | ✓ iOS & Android |
| API Access | ✓ REST API | ✓ REST API |
| AI Features | ✓ AI Copilot on Professional+ | ✓ Zia AI on Enterprise+ |
| Territory Management | ✗ Not available | ✓ Enterprise and above |
| Sales Forecasting | ~ Basic pipeline reports | ✓ AI-powered on Enterprise+ |
| Free Plan Available | ✗ 14-day trial only | ✓ Free for up to 3 users |
| Custom Fields | ✓ Up to 200 custom fields | ✓ Custom modules on Enterprise |
| Third-Party Integrations | ✓ AppConnect integration platform | ✓ 800+ integrations + Zoho ecosystem |
✓ Full support~ Limited✗ Not available
Pricing Comparison
Insightly Pricing
Plus$29/mo
$29/mo billed annually
ProfessionalPopular$49/mo
$49/mo billed annually
Enterprise$99/mo
$99/mo billed annually
Zoho CRM Pricing
FreeFree
Standard$20/mo
$14/mo billed annually
ProfessionalPopular$35/mo
$23/mo billed annually
Enterprise$50/mo
$40/mo billed annually
Ultimate$65/mo
$52/mo billed annually
FAQ
Is Insightly or Zoho CRM better?
It depends on your needs. Insightly scores 6.9/10 overall while Zoho CRM scores 8.3/10. Compare the detailed feature matrix above to find the best fit.