Mailchimp vs Moosend
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose Moosend if you want capable email marketing at the lowest price ($9/mo vs Mailchimp's $13/mo) and do not need Mailchimp's integration ecosystem. Choose Mailchimp if you rely on its 300+ integrations or need advanced features like multivariate testing and predictive segmentation. Moosend value 9.0 vs Mailchimp 5.5 tells the story. Mailchimp 7.2/10 vs Moosend 7.0/10.
Mailchimp
Moosend
Mailchimp and Moosend represent the market leader versus the budget challenger. Mailchimp dominates with brand recognition and 300+ integrations. Moosend offers surprisingly competitive features at a fraction of the price. Small businesses are increasingly asking whether Mailchimp's premium is justified.
Feature Comparison
| Feature | Mailchimp | Moosend |
|---|---|---|
| Email Templates | ✓ 100+ templates | ✓ 80+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ Customer journey builder | ✓ Pre-built recipes |
| A/B Testing | ✓ Multivariate on Premium | ✓ |
| Advanced Segmentation | ✓ Predictive on Standard+ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ | ✓ |
| Built-in CRM | ~ Audience dashboard | ✗ |
| SMS Marketing | ✓ US only | ✗ |
| Transactional Emails | ✓ Mandrill add-on | ✓ SMTP included |
| API Access | ✓ | ✓ |
| Free Plan Available | ✓ 250 contacts, 500 sends/month | ~ 30-day trial |
| Ecommerce Integration | ✓ 300+ integrations | ✓ Shopify, WooCommerce |
| Webinar Hosting | ✗ | ✗ |