ActiveCampaign vs Moosend
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
Choose Moosend if you need solid email automation on the tightest possible budget — at $9/mo it is hard to beat. Choose ActiveCampaign if you need CRM, advanced segmentation with 500+ triggers, or your business is scaling beyond basic automation. Moosend scores 7.0/10 (value 9.0) versus ActiveCampaign's 7.7/10 (features 9.0).
ActiveCampaign
7.7/10
Great
Ease of Use6.5
Value for Money7
Support7.5
Features9
Scalability8
Integrations8.5
Moosend
7/10
Good
Ease of Use8
Value for Money9
Support6.5
Features6.5
Scalability6
Integrations5.5
ActiveCampaign and Moosend sit at opposite ends of the price-to-power spectrum. ActiveCampaign is the feature-rich powerhouse starting at $15/mo. Moosend is the budget champion at $9/mo with surprisingly capable automation for its price point. This comparison is about whether the extra features justify the premium.
Feature Comparison
| Feature | ActiveCampaign | Moosend |
|---|---|---|
| Email Templates | ✓ 250+ templates | ✓ 80+ templates |
| Drag and Drop Editor | ✓ | ✓ |
| Automation Workflows | ✓ Industry-leading | ✓ Pre-built recipes |
| A/B Testing | ✓ Email and automation | ✓ |
| Advanced Segmentation | ✓ 500+ triggers | ✓ |
| Landing Pages | ✓ On Plus+ | ✓ |
| Signup Forms | ✓ | ✓ |
| Analytics and Reporting | ✓ Attribution on Pro+ | ✓ |
| Built-in CRM | ✓ Full CRM on Plus+ | ✗ |
| SMS Marketing | ✓ On Plus+ | ✗ |
| Transactional Emails | ✓ Add-on | ✓ SMTP included |
| API Access | ✓ | ✓ |
| Free Plan Available | ✗ 14-day trial only | ~ 30-day trial |
| Ecommerce Integration | ✓ Deep Shopify/WooCommerce | ✓ Shopify, WooCommerce |
| Webinar Hosting | ✗ | ✗ |
✓ Full support~ Limited✗ Not available
Pricing Comparison
ActiveCampaign Pricing
Starter$15/mo
$1/mo billed annually
PlusPopular$49/mo
$4/mo billed annually
Pro$79/mo
$7/mo billed annually
Enterprise$145/mo
$12/mo billed annually
Moosend Pricing
Free TrialFree
ProPopular$9/mo
$1/mo billed annually
FAQ
Is Moosend good enough for serious businesses?
For basic to intermediate email marketing, yes. Moosend handles automation workflows, segmentation, and analytics well. It falls short on CRM, advanced personalization, and the sheer depth of ActiveCampaign's trigger system.
Does Moosend have a free plan?
Moosend offers a 30-day free trial, not a permanent free plan. ActiveCampaign offers a 14-day trial.