HubSpot CRM vs Pipedrive
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
HubSpot is the more complete platform with marketing tools and free tier. Pipedrive is the better pure sales CRM with superior pipeline UX. Choose HubSpot for marketing+sales alignment; choose Pipedrive for dedicated sales pipeline management.
HubSpot CRM
8.7/10
Great
Ease of Use9
Value for Money7.5
Support8.5
Features9
Scalability8.5
Integrations9.5
Pipedrive
7.8/10
Great
Ease of Use9
Value for Money8
Support7.5
Features7.5
Scalability7
Integrations7.5
HubSpot and Pipedrive are two of the most popular CRMs for growing businesses. HubSpot offers a complete platform with marketing automation, CRM, and service tools. Pipedrive focuses exclusively on sales with best-in-class visual pipeline management and activity-based selling. HubSpot has a free plan; Pipedrive starts at $24/user/month.
Feature Comparison
| Feature | HubSpot CRM | Pipedrive |
|---|---|---|
| Contact Management | ✓ Unlimited contacts on all plans | ✓ Smart contact data enrichment |
| Deal Pipeline | ✓ Visual drag-and-drop pipeline | ✓ Visual kanban pipeline |
| Lead Scoring | ✓ Predictive scoring on Enterprise | ~ AI scoring on Premium+ |
| Email Integration | ✓ Gmail & Outlook sync | ✓ Two-way email sync |
| Workflow Automation | ✓ Starter and above | ✓ Growth plan and above |
| Built-in Calling | ~ Limited minutes on free plan | ~ Via Caller add-on |
| Reporting & Dashboards | ✓ Custom reports on Professional+ | ✓ Interactive dashboards |
| Mobile App | ✓ iOS & Android | ✓ iOS & Android with offline |
| API Access | ✓ RESTful API | ✓ REST API |
| AI Features | ✓ ChatSpot AI assistant | ✓ AI Sales Assistant |
| Territory Management | ✗ Not natively supported | ✗ Not available |
| Sales Forecasting | ✓ Professional and above | ✓ Revenue forecasting on Growth+ |
| Free Plan Available | ✓ Free for up to 5 users | ✗ 14-day trial only |
| Custom Fields | ✓ Unlimited on paid plans | ✓ Custom fields on all plans |
| Third-Party Integrations | ✓ 1,500+ integrations | ✓ 400+ integrations |
✓ Full support~ Limited✗ Not available
Pricing Comparison
HubSpot CRM Pricing
FreeFree
StarterPopular$20/mo
$15/mo billed annually
Professional$100/mo
$90/mo billed annually
Enterprise$150/mo
$135/mo billed annually
Pipedrive Pricing
Lite$24/mo
$14/mo billed annually
GrowthPopular$49/mo
$39/mo billed annually
Premium$79/mo
$49/mo billed annually
Ultimate$99/mo
$79/mo billed annually
FAQ
Is HubSpot CRM or Pipedrive better?
It depends on your needs. HubSpot CRM scores 8.7/10 overall while Pipedrive scores 7.8/10. Compare the detailed feature matrix above to find the best fit.