HubSpot CRM vs Zoho CRM
Updated 2026 — Side-by-side comparison of features, pricing, and scores.
Quick Verdict
HubSpot offers superior marketing tools and easier onboarding. Zoho offers more value per dollar with its 45+ app ecosystem. Choose HubSpot for marketing-led growth; choose Zoho for maximum features at minimum cost.
HubSpot CRM
8.7/10
Great
Ease of Use9
Value for Money7.5
Support8.5
Features9
Scalability8.5
Integrations9.5
Zoho CRM
8.3/10
Great
Ease of Use7.5
Value for Money9
Support7
Features9
Scalability8.5
Integrations8.5
HubSpot and Zoho CRM both offer free plans and comprehensive features. HubSpot excels at inbound marketing with content tools, email automation, and landing pages. Zoho provides more raw features per dollar with Zia AI, Blueprint automation, and 45+ integrated apps. HubSpot free: 5 users; Zoho free: 3 users.
Feature Comparison
| Feature | HubSpot CRM | Zoho CRM |
|---|---|---|
| Contact Management | ✓ Unlimited contacts on all plans | ✓ Comprehensive contact & account management |
| Deal Pipeline | ✓ Visual drag-and-drop pipeline | ✓ Multiple pipelines |
| Lead Scoring | ✓ Predictive scoring on Enterprise | ✓ AI scoring on Enterprise+ |
| Email Integration | ✓ Gmail & Outlook sync | ✓ Built-in email + Zoho Mail |
| Workflow Automation | ✓ Starter and above | ✓ Blueprint process automation |
| Built-in Calling | ~ Limited minutes on free plan | ✓ Zoho PhoneBridge integration |
| Reporting & Dashboards | ✓ Custom reports on Professional+ | ✓ Advanced analytics on Ultimate |
| Mobile App | ✓ iOS & Android | ✓ iOS & Android |
| API Access | ✓ RESTful API | ✓ REST API |
| AI Features | ✓ ChatSpot AI assistant | ✓ Zia AI on Enterprise+ |
| Territory Management | ✗ Not natively supported | ✓ Enterprise and above |
| Sales Forecasting | ✓ Professional and above | ✓ AI-powered on Enterprise+ |
| Free Plan Available | ✓ Free for up to 5 users | ✓ Free for up to 3 users |
| Custom Fields | ✓ Unlimited on paid plans | ✓ Custom modules on Enterprise |
| Third-Party Integrations | ✓ 1,500+ integrations | ✓ 800+ integrations + Zoho ecosystem |
✓ Full support~ Limited✗ Not available
Pricing Comparison
HubSpot CRM Pricing
FreeFree
StarterPopular$20/mo
$15/mo billed annually
Professional$100/mo
$90/mo billed annually
Enterprise$150/mo
$135/mo billed annually
Zoho CRM Pricing
FreeFree
Standard$20/mo
$14/mo billed annually
ProfessionalPopular$35/mo
$23/mo billed annually
Enterprise$50/mo
$40/mo billed annually
Ultimate$65/mo
$52/mo billed annually
FAQ
Is HubSpot CRM or Zoho CRM better?
It depends on your needs. HubSpot CRM scores 8.7/10 overall while Zoho CRM scores 8.3/10. Compare the detailed feature matrix above to find the best fit.